...

Privacy Policy

Effective date: June 15, 2026  ·  Last updated: June 15, 2026

Aluvi ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to the Aluvi iOS app and the website at aluviapp.com.

By using Aluvi, you agree to the practices described in this policy. If you do not agree, please do not use our app or website.

Aluvi provides cosmetic skincare suggestions only. We do not provide medical advice, diagnosis, or treatment. Consult a licensed dermatologist for any skin health concerns.


1. Information we collect

Information you provide directly

When you use Aluvi, you may provide us with:

  • Your name and email address (via Sign in with Apple)
  • Skin type, skin concerns, and sensitivity level
  • Monthly skincare budget
  • Products you currently own (entered manually or via barcode scan)
  • Your primary skincare goals
  • Sunscreen usage habits

Information collected automatically

When you use the Aluvi app, we may collect:

  • Device type, operating system version, and app version
  • In-app usage data (features used, screens viewed, steps completed)
  • Subscription status and transaction events (via Apple StoreKit — we do not process payments directly)
  • Routine completion data and streak history
  • Crash reports and error logs
  • Anonymous analytics events (e.g. quiz completion rate, feature engagement)

Camera access

If you use the barcode scan feature during onboarding, Aluvi requests access to your device camera to scan product barcodes. We do not capture, store, or transmit any photos or images. Camera access is used only to read the barcode value in real time.

Information from third-party services

When you scan a product barcode, Aluvi retrieves publicly available product data (name, brand, ingredients) from Open Beauty Facts, an open-source database licensed under the Open Database License (ODbL). We do not share any personal information with Open Beauty Facts as part of this lookup.


2. How we use your information

We use the information we collect to:

  • Generate your personalized AM and PM skincare routine
  • Detect and explain potential ingredient conflicts in your product list
  • Recommend skincare products that fit your skin type, concerns, and budget
  • Track your routine streaks and daily progress
  • Maintain and improve the accuracy of our AI routine generation
  • Send your quiz inputs to Anthropic's Claude API (server-side only) to generate your routine — your data is never sent directly from the app
  • Manage your subscription and process entitlement checks via Apple StoreKit
  • Analyze aggregated, anonymized usage trends to improve the app
  • Investigate and resolve technical issues

We do not use your data to serve advertisements, and we do not sell your personal information to third parties.


3. How we share your information

We share your information only in the following limited circumstances:

AI routine generation (Anthropic)

Your quiz answers (skin type, concerns, budget, products owned, and goals) are sent to our backend server, which forwards them to Anthropic's API to generate your routine. This data is transmitted securely and is not stored by Anthropic for training purposes beyond their standard API data handling practices. Your API interaction is governed by Anthropic's privacy policy.

Affiliate links (Sephora and Amazon)

If you tap a product recommendation, you will be taken to the Sephora or Amazon website via an affiliate link. We receive a commission if you make a purchase. We do not share any personal data with Sephora or Amazon as part of this click — standard browser data (such as IP address and referral URL) may be collected by those platforms under their own privacy policies.

Analytics provider

We use a third-party analytics service to understand how users engage with the app. This data is aggregated and anonymized. We do not share personally identifiable information with our analytics provider.

Legal requirements

We may disclose your information if required to do so by law, or in response to a valid legal request (such as a court order or subpoena), or to protect the rights, property, or safety of Aluvi, our users, or the public.

Business transfers

If Aluvi is acquired, merged, or its assets are transferred, your information may be transferred as part of that transaction. We will notify you via the app or email before your information becomes subject to a different privacy policy.


4. Data storage and security

Your routine, quiz answers, and progress data are stored on secure servers. We use industry-standard security measures including encrypted data transmission (HTTPS), secure authentication tokens stored in your device's iOS Keychain, and access controls that limit who within our team can access user data.

No method of transmission or storage is 100% secure. If you have reason to believe your account has been compromised, please contact us immediately at ardho@aluviapp.com.


5. Data retention

We retain your personal data for as long as your account is active, or as long as needed to provide our services. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law.

Anonymized, aggregated analytics data (which cannot identify you) may be retained for longer periods for product improvement purposes.


6. Your rights and choices

Depending on where you live, you may have the following rights regarding your personal information:

  • Access — You can request a copy of the personal data we hold about you.
  • Correction — You can request that we correct inaccurate or incomplete data.
  • Deletion — You can request that we delete your account and associated data.
  • Portability — You can request your data in a structured, machine-readable format.
  • Objection — You can object to our processing of your data in certain circumstances.

To exercise any of these rights, contact us at ardho@aluviapp.com. We will respond within 30 days.

Subscription management

You can cancel your Aluvi subscription at any time through your iPhone Settings under Subscriptions. Cancellation takes effect at the end of the current billing period. We do not offer refunds for unused portions of a subscription period.

Retaking the quiz

You can rebuild your routine at any time from the Profile tab. When you retake the quiz, your previous quiz answers are replaced with your new answers. Your progress history (streaks, completion data) is preserved separately and is not affected.


7. Children's privacy

Aluvi is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete that information promptly.


8. Cookies and tracking (aluviapp.com)

The Aluvi website at aluviapp.com uses cookies and tracking technologies, including the Meta Pixel, to measure the effectiveness of our advertising campaigns. This allows us to track events such as page visits and form submissions to understand how users discover Aluvi.

You can manage your cookie preferences through your browser settings or by using available opt-out tools provided by advertising platforms. Note that opting out of tracking does not affect your ability to use the website or the app.


9. Third-party data sources

Aluvi uses ingredient data from Open Beauty Facts, an open-source product database. Open Beauty Facts data is licensed under the Open Database License (ODbL). This attribution is required by the license and is also presented within the app under Profile > Data Sources.


10. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app or by updating the effective date at the top of this page. Your continued use of Aluvi after any changes means you accept the updated policy.

We encourage you to review this page periodically to stay informed about how we protect your information.


11. Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:

Aluvi

Email: ardho@aluviapp.com

Website: aluviapp.com

You're in — almost.

We’re launching soon. Drop your email and you’ll be first to access the app — at the founding member price.

You're in — almost.

We’re launching soon. Drop your email and you’ll be first to access the app — at the founding member price.

Tell us what keeps going wrong, what feels confusing, or what you’ve already tried without results.